← UK Marketplace Fee Comparator
Vinted charges sellers nothing. eBay stopped charging UK private sellers final value fees. On our comparator both show a satisfying £0.00 — and both are less free than the row suggests, because the fee didn't vanish. It moved to the other side of the transaction.
On buyer-fee marketplaces, the person buying your £20 item sees £20-plus-protection-fee at checkout — typically adding several percent plus a fixed charge. Buyers respond the way buyers always respond to visible surcharges: they mentally shop with the all-in number, and their offers drift down to compensate. You don't pay a fee; you accept slightly lower prices in a market where every buyer is quietly grossing-up your asking price. Economists call this fee incidence; Vinted sellers call it "why does everyone offer £14 for a £17 item".
Roughly: some share of the buyer-side fee comes out of your achievable price — the exact share depends on how price-sensitive your buyers are and how much competition sits beside your listing. In practice, commodity items in crowded categories bear most of it (your £0 is closer to a 4–6% fee in achievable-price terms), while rare or exceptional items bear little (buyers who want THE thing pay the surcharge without haggling). Free is most real when your listing has no substitutes.
Price with the buyer's all-in number in mind — check what your item's total-at-checkout looks like against rivals, not just your sticker. Expect and pre-empt the compensating offer (price £1–2 above your true floor). And when comparing a £0 marketplace against, say, Etsy's ~15% stack, compare net proceeds at achievable prices, not fee tables: a £20 item that fetches £20 on Etsy minus £3 of fees beats the same item fetching £16.50 on a "free" platform. Sometimes the free room genuinely wins — but count it properly.
General analysis, August 2026. Platform fee structures verified from published rates. Not affiliated with any marketplace. Not financial advice.